How can we improve the traceability of chemicals in products and thus move closer to a climate-neutral and resource-efficient circular economy? This is the key question behind the ‘ECHT’ project, led by Jonas Rehn-Groenendijk from the Innovation and Transformation Platform for Sustainable Development at h_da. In the context of the European Green Deal and the introduction of the Digital Product Passport, the aim is to initiate a transformation in close collaboration with companies from the textile industry. The results at the halfway point of the project give cause for optimism.